Saurabh Giram

Business Analyst | Barclays UK | Business and Data Analytics

Professional Summary

Saurabh Giram is a data-driven professional with expertise in business analysis, data analytics, and marketing performance. With hands-on experience in financial services and e-commerce industries, he specializes in data visualization, predictive modeling, and process optimization.

Career Experience

Marketing Performance Analyst

Refurbed (Internship) (May 2022 – Sep 2022, Vienna, Austria)

Developed data-driven attribution models for online marketing channels, including Shapley and Markov models.
Conducted performance analysis to optimize digital marketing strategies.
Skills: Python, Data Analysis, Machine Learning, Marketing Analytics.

Data Analyst

Post Experience Programmes (Part-time) (Jun 2022 – Sep 2022)

Worked on data cleansing and structuring for improved analytical accuracy.
Analyzed data for business insights and performance tracking.
Skills: Data Visualization, SQL, Data Processing.

Student Office Assistant

School of Computing and Communications, Lancaster University (Part-time) (Jan 2022 – Jun 2022)

First point of contact for undergraduate and postgraduate students.
Assisted with administrative processes and student inquiries.

Education

MSc Data Science & AI – Lancaster University
BSc Computer Science – University of Mumbai

Skills & Competencies

Data Analysis & Visualization
Python & SQL
Business Intelligence Tools (Tableau, Power BI)
Marketing Attribution & Performance Analysis
Financial & Risk Analytics

Projects & Research

Data-driven Attribution Modeling (Refurbed) – Built models using Shapley and Markov Chains.
Predictive Customer Segmentation (University Project) – Clustered user behavior data for targeted marketing.
Financial Risk Modeling (Barclays) – Analyzed transaction patterns for fraud detection.

Publications & Thought Leadership

Research in progress on “AI-driven Predictive Analytics for Customer Retention” (to be published in 2025).

Consultancy & Advisory Roles

Provides insights on data analytics for digital marketing campaigns.
Collaborates with fintech startups for AI-driven customer insights.